Page with the most relevant content take at least the 3th to 6th positions on Google search
In 2016, only 53% of the TOP 20 websites contains keywords in the title.
The average session duration at the TOP 10 entries was 3 minutes and 10 seconds.
The average bounce rate for the first page search results of Google was 46%.
The average CTR on pages 1 to 3 positions was 36%.
Almost half of all pages that are in the TOP 10 use HTTPS.
The size of the pages that appear at the mobile search results at the first page are almost three times smaller than their desktop versions.
Mobile versions of the pages load more or less 1 second faster.
All domains that are in the TOP 100 in terms of visibility have a mobile-friendly version for Smartphone users.
In 2016, there was a noticeable significant increase in the use of structural elements such as bulleted lists, which improve the UX.
The social media still have a large impact on the positioning pages in Google.
Link building still is one of many factors ranking, affecting the positioning. The correlation between external links and the positions is still high.
In 2016 Google began testing the technology of artificial intelligence, such as RankBrain. The behavioral signals, such as frequency of clicking on links or how many time spends a user on the site, helps the system to understand how and if the page satisfy the user.
In 2016 we have seen a growing importance to some technical aspects.